I’ve been meaning to write about sponsored posts for a while now but wasn’t sure how to address it…and after someone recently told me I was a horrible blogger for doing so, I figured it was time to tackle the subject.
Let me start by flat out saying sponsored posts are posts in which a blogger is compensated either in money and/or product. Most of the bloggers I follow (including the huge bloggers) write sponsored posts.
Yes, there are sponsored posts on my blog. AND you will ALWAYS see a disclaimer on the post saying it was sponsored or that I was given a product sample. Not all bloggers post disclaimers which I view as a horrible blogging practice. I value honesty and expect it from all the blogs I read.
Everyday I receive emails asking me to work with companies and about 90% of those I reject. Why? Because I don’t think they’ll be beneficial to you the reader, they don’t fit with my blog, or I don’t believe in the company. It’s as simple as that. My readers are my top priority and I never want to talk about a company or item that I wouldn’t personally stand behind.
I want to make that clear since it is so important to me that my readers see me as a reliable source.
Another reason why I have sponsored posts is that they allow me to cover the costs of the blog. I pay monthly fees for hosting and other programs that allow me to continue blogging. And since I no longer work full time as a teacher, a little bit of compensation goes a long way to help cover items that Mabel needs.
Lastly, sponsored posts help Modern Mommyhood to grow since they lead to my posts gaining exposure on larger companies’ sites and allow me to introduce my readers to things they might not be aware of. They also give me the opportunity to host giveaways for my readers that I otherwise wouldn’t be financially able to do on my own.
Overall, I don’t believe sponsored content is a bad thing as long as the author of the blog is VERY selective and looks out for his or her readers. I truly think I’ve done a pretty good job at this but let me know if you ever think I’ve become out of touch!
I hope this has made sense and that I have helped to shed some light on it all. 🙂
Have a question about sponsored posts? Leave them below for me and I’ll answer them for you!